Online coaching for women

Train because you have to love to.

The Shift is a fully online coaching program - personalized strength training, nutrition, and running, delivered through your own app, backed by weekly live coaching and identity work that makes results stick for life.

Everything runs through the app - your plan, your check-ins, your coach. Train anywhere.

Jazmin Pineda, founder and head coach of The Shift
Hey, I’m Jazmin.10+ years in bodybuilding, hybrid training & running - and I coach the mind as hard as the body.
  • 100% online - coached through your app
  • 10+ years of training experience
  • Weekly live group coaching calls
  • Daily community accountability

The Shift Method

One coach. One app. Every piece of your transformation.

Most programs hand you a workout PDF and disappear. The Shift is a complete online coaching system - your training, nutrition, mindset work, and coach live in one place, built around your real life.

Coaching · Core

Personalized Training & Nutrition

  • Custom strength & hybrid programming
  • Running programming for every level
  • Nutrition guidance that fits your lifestyle
  • Progress tracking & plan adjustments
Coaching · Live

Weekly Live Coaching + Community

  • Weekly 30-minute live sessions
  • Fitness, nutrition, mindset & habit coaching
  • Private group chat for daily accountability
  • Women on the same journey
Built in

The Shift Curriculum

  • Video lessons + weekly journaling prompts
  • Identity transformation & confidence
  • Discipline & habit formation
  • Breaking limiting beliefs & people pleasing
  • Boundaries, self-respect & emotional resilience

Why it’s called The Shift

My job is to shift what you believe.

Training as punishmentTraining as self-love
Shrinking in the roomConfident in any room
Breaking promises to yourselfKeeping your word to yourself
Settling for lessHigher standards, because you deserve it

How it works

From sign-up to your first session in days.

  1. Join the Shift

    Sign up online and claim your spot in the program.

  2. Share your story

    Fill out a questionnaire covering your goals, experience, schedule, and habits.

  3. Download the app

    Your workouts, nutrition tracking, lessons, and progress all live in one place.

  4. Get your plan

    Receive a personalized plan and a realistic timeline built around your life.

  5. Start your Shift

    Train, show up for weekly calls, and lean on the community.

Work with me

Online coaching, built around you.

The flagship - most complete

The Shift Online Coaching

The full system: personalized training and nutrition plus the complete Shift Curriculum, coached through the app with live calls and a community behind you.

  • Custom strength & hybrid programming
  • Personalized nutrition & accountability
  • Weekly live group calls
  • Full Shift Curriculum (lessons + journaling)
  • Private community chat
  • Ongoing check-ins & adjustments
Start online coaching →

Running Program

For women focused on the run: structured running programming delivered through the app, from your first 5K to new PRs.

  • Personalized running plan in the app
  • Progressive structure for your level
  • Progress tracking built in
Start the running program

Not ready to train yet? The mindset mentorship - The Shift Curriculum on its own - is available for personal development without fitness coaching.

Real women. Real results.

The body changes. The identity transforms.

Before joining, I struggled with staying consistent and relied on motivation to get through workouts. Through coaching I learned that discipline is what truly creates lasting change. I built routines that fit my lifestyle, developed a healthier relationship with food, and became stronger than I ever imagined - I went from being intimidated by weights to confidently pushing myself in the gym. But the biggest transformation was my mindset. I didn’t just leave with results. I left with habits and a version of myself I’m proud of.

A.S.Online coaching client

What I learned during this process was that good things come when you take a chance. I took a leap when I signed up because I hadn’t done anything like this before, so I was super nervous. Once I got into the routine, it got easier every week. I grew mentally because I held myself accountable - and so did the group. I knew I wasn’t alone. I was going through this with a group of women who had the same goal.

M.P.Online coaching client
Jazmin taking a quiet moment mid-workout, towel around her neck

About Jazmin

I coach the mind as hard as the body.

I help women build a body they’re proud of while strengthening their mind, confidence, and identity. Lasting confidence isn’t something you wait to feel - it’s built through discipline, consistency, and action.

Every lesson in the curriculum comes from my own life. I’ve navigated endometriosis, rebuilt my own self-image, and spent 10+ years in the gym learning what actually holds up when motivation runs out.

10+ years of experience

Bodybuilding, hybrid training & running.

Identity-focused coaching

Therapy-inspired mindset techniques woven into every week.

Community advocate

You build faster and stronger together than you ever do alone.

FAQ

Questions, answered.

How is The Shift different from other online coaching?

Most programs change your body and stop there. The Shift is built to transform your identity - fitness, nutrition, and mindset work live together in one app, so the results have something to stand on once the program ends.

What results should I expect?

You should expect to get stronger, build healthier habits, and grow real confidence in yourself - a sustainable lifestyle rather than a short-term fix. This is not a weight-loss-only program; the changes you keep are the ones built on habits and self-trust.

Is everything really online?

Yes. Your plan, tracking, lessons, and check-ins all run through the app, and live coaching calls happen weekly online. You can train at home, at your gym, or anywhere you travel.

Can I join with hormone issues, PCOS, or endometriosis?

Yes. Jazmin has navigated endometriosis herself and coaches with that experience in mind. Coaching isn’t a substitute for medical care, but your training, nutrition, and habits are adapted to work with your body rather than against it.

Do you offer mindset-only mentorship?

The heart of The Shift is full online coaching, where the mindset work is included. That said, The Shift Curriculum is available on its own for women who want to start with personal development before adding fitness coaching.

Your Shift begins the day you decide.

Jazmin sitting on the ground after a session, a light dumbbell in each hand